The sense of déjà vu (French for “seen before”) is the strange sensation of having been somewhere before, or experienced your current situation before, even though you know you have not. One possible explanation of déjà vu is that aspects of the current situation act as retrieval cues that unconsciously evoke an earlier experience, resulting in an eerie sense of familiarity. Another puzzling phenomenon is the sense of jamais vu (French for “never seen”). This feeling arises when people feel they are experiencing something for the first time, even though they know they must have experienced it before. The encoding specificity principle may partly explain jamais vu; despite the overt similarity of the current and past situations, the cues of the current situation do not match the encoded features of the earlier situation.