His stories began to be published in the American Mercury
before he moved to L.A., lured by the dream of Hollywood
lucre.
--Jerome Boyd Maunsell, "Truly, madly, weepy," [1]Times
(London), June 10, 2000

They ought to feel a calling for service rather than lucre.
--Sin-Ming Shaw, "It's Time to Get Real," [2]Time Asia,
July 1, 2002

But surely there are other motives for writing, and they
range from the desire for filthy lucre to the pleasure in
doing the thing itself to the impulse to delight readers.
--Robert Alter, "The Western Canon: The Books and School of
the Ages," [3]New Republic, October 10, 1994

Picture the place where you grew up. Now, imagine it
trampled by an avalanche of capital and the stampede of
lucre-crazed hordes chasing after it.
--Katharine Mieszkowski, "I Want to Blow Up Silicon
Valley," [4]Salon, July 14, 2000